Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals.
We want to help traditional organisations realise the potential and successes to be had in investing in digital.
The first part of establishing a brand identity is determining what your purpose and positioning are. The brand purpose is the big reason for your existence. Brand positioning is the naming of who your product is for and why your product is a better option than the competitors.Next Process
Your design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.Next Process
Once you’ve got your design assets, you want to make sure they’re used in the right way, which is why we will create a brand style guide. This document—which outlines your design assets, when and how to use them, as well as any design, do’s and dont’s for your brandNext Process